Entries by Elio Esposito

How Social Media Is Helping to Save Endangered Languages

The far-northern European group of indigenous Sami languages is dying. Some, like Ter Sami from the eastern Kola Peninsula, only have two remaining speakers in the world. Sami youth are not learning their language, and if they know it, aren’t engaging with others in it. Aili Keskitalo, president of the Sami Parliament in Norway, wanted […]

The Most Common Mistakes Companies Make with Global Marketing

Marketers often find themselves at the forefront of a company’s global expansion. The marketing team is usually responsible for carrying out the market research that will determine where a company should expand, and it’s usually charged with creating a plan for attracting customers. As a former business consultant to marketing executives at companies trying to […]

Language Families: finding relevance among languages

According to Ethnologue, 7102 living languages exist throughout the world. These languages can be categorized into several language families such as Indo-European, Niger-Congo and Afro-Asiatic. In Europe, as most languages belong to the Indo-European language family, people can often find similarities and differences in other languages that they speak. These similarities can be seen with […]