Entries by Elio Esposito

Why Translating Your Website is the Next Big Thing in Marketing

A few years ago, targeting a local audience was highly effective in online marketing. It has made it easier for online brands to rank in search engines, relate to their target audience, provide consistent customer support, geo-target their content, and deliver products or services. But in business, change is an inevitable element that kept companies […]

For Rare Languages, Social Media Provide New Hope

Ojibwe.net contributor Margaret Noodin says having a presence on websites like Facebook gives the group a chance to reach younger generations. The group seeks to preserve Anishinaabemowin, an endangered Native American language. Facebook At a time when social media users, for no particularly good reason, are trading in fully formed words for abbreviations (“defs” instead of […]

10 ways to become a better proofreader

Reading time: About 2 minutes If you can afford to outsource your proofreading, do it. If you can’t here are some tips that will help… Do you clean your own gutters? Change the oil in your own car? Bake every birthday cake from scratch? I’m guessing you don’t do many — if any — of these things. […]