Latest News & Articles

We welcome you to the Alphatrad Worldwide blog which will provide you with the latest news and interesting articles on the language services and internationalization industry.

Google has designed a free and open source font for all the world’s languages

GOOGLE DESIGN NOTO FONT 16 Comments Five years ago Google set out on an ambitious project to create a font family that encompasses the 800 languages and 110,000 characters found in the Unicode standard. Now available under open source, Noto’s aim is to get rid of the blank boxes that commonly appear when a computer or website isn’t able to display text.   […]

5 Excuses for not Localising a Website

Many organisations planning to enter a new market and attract new customers still choose not to invest time and resources in a multilingual website. Marketing your products or services online with only one, usually an English version of your website can be a challenging task. Below you can see counter-arguments to the most common excuses […]

Microsoft apologises after Bing translates ‘Daesh’ into ‘Saudi Arabia’

The text translator’s blunder put down to crowdsourced suggestions after anger from Saudi officials and social media called for countrywide boycott  Saudi Arabia captured by Nasa’s Aqua satellite Photograph: NASA / HANDOUT/EPA Microsoft has been forced to apologise after its Bing translation service suggested that the Arabic name for Islamic State “Daesh” meant “Saudi Arabia” in […]

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