Entries by Elio Esposito

Creating a universal language

According to linguist and political thinker Noam Chomsky, “A language is not just words. It’s a culture, a tradition, a unification of a community, a whole history that creates what a community is. It’s all embodied in a language.” So can we have a universal, global language unifying and embodying all of us? Given the […]

Google has designed a free and open source font for all the world’s languages

GOOGLE DESIGN NOTO FONT 16 Comments Five years ago Google set out on an ambitious project to create a font family that encompasses the 800 languages and 110,000 characters found in the Unicode standard. Now available under open source, Noto’s aim is to get rid of the blank boxes that commonly appear when a computer or website isn’t able to display text.   […]

5 Excuses for not Localising a Website

Many organisations planning to enter a new market and attract new customers still choose not to invest time and resources in a multilingual website. Marketing your products or services online with only one, usually an English version of your website can be a challenging task. Below you can see counter-arguments to the most common excuses […]