ULTIME NOTIZIE & ARTICOLI
Ti diamo il benvenuto al blog di Alphatrad Worldwide che ti fornirà le notizie più aggiornate e articoli interessanti sui servizi linguistici e l’industria dell’internazionalizzazione.
Why Machines Alone Cannot Solve the World’s Translation Problem
Sixty years ago this week, scientists at Georgetown and IBM lauded their machine translation “brain,” known as the 701 computer. The “brain” had successfully translated multiple sentences from Russian into English, leading the researchers to confidently claim that translation would be fully handled by machines in “the next few years.” Fast forward six decades, and MIT Technology […]
Lost in Translation: 8 International Marketing Fails
For U.S. businesses to succeed overseas, they have to appeal to their international consumer base. However, if not done correctly, marketing to foreign customers can have disastrous outcomes. Many U.S. businesses have learned the hard way that an ad or marketing campaign that worked stateside may not have the same charm when translated into a […]
Don’t Let Your Brand Get Lost in Translation
Globalization isn’t new, but where you’re growing might be. Most brand managers know that market opportunity exists in traditional emerging markets like China, Brazil and India – as well as new emerging markets that include the Philippines, Indonesia, Thailand, Peru, Chile and Colombia. “Customer intimacy” is that lofty and important goal that you hear marketers […]
