Globalization isn’t new, but where you’re growing might be. Most brand managers know that market opportunity exists in traditional emerging markets like China, Brazil and India – as well as new emerging markets that include the Philippines, Indonesia, Thailand, Peru, Chile and Colombia. “Customer intimacy” is that lofty and important goal that you hear marketers […]
Google Translate and other popular translation platforms often provide unintentionally sexist translations where, among other things, doctors are men and teachers are women. The reason why has to do with a complex mix of algorithms, linguistics, and source materials. Google Translate is the world’s most popular web translation platform, but one Stanford University researcher says it doesn’t really understand […]
Poor commercial translations can lead to costly mistakes. But, short of awaiting market feedback, how can you judge quality without knowing the target language? How important is translation quality? In the age of automation and instant gratification, machine translation (MT) must seem right on the money to many, and indeed we see a creeping tolerance […]
