With the EU General Product Safety Regulation (Regulation (EU) 2023/988, GPSR) replacing the legacy 2001 directive on December 13, 2024, online sellers and manufacturers must display localized safety warnings directly on e-commerce product pages.

Why Distance Selling and Online Marketplaces Face Strict Language Rules

Enacted to modernize consumer protection in the era of cross-border e-commerce and direct-to-consumer marketplaces, Regulation (EU) 2023/988—the General Product Safety Regulation (GPSR)—replaces Directive 2001/95/EC on December 13, 2024. Under Article 9(7) and Article 19 of the GPSR, manufacturers and online merchants offering consumer goods via distance sales must ensure that all products are accompanied by clear instructions and safety information in a language easily understood by consumers, as determined by each EU Member State in which the product is made available.

Mandatory Online Display of Localized Warnings Before Purchase

Crucially, Article 19(d) mandates that any safety warning or precaution required on the physical product or packaging must also be clearly and visibly displayed on the online product listing itself—in the official language of the destination country—before the consumer completes the checkout. Global brands selling across Amazon Europe, Shopify, and regional marketplaces are auditing their Product Information Management (PIM) systems to localize all safety warnings across 24 EU languages.

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